Aveda - Pure Formance Firm Hold Gel Image
Aveda - Pure Formance Firm Hold Gel Image 1
Aveda - Pure Formance Firm Hold Gel Image 2

Aveda Pure Formance Firm Hold Gel (150ml)

$65.00

  • Moisturizing hair gel that provides strong definition while enhancing shine & control
  • Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture & prevent dryness for a smoother style throughout the day
  • Strengthens structure using PVP & VP/VA copolymers that deliver firm hold & defined shape without stiffness
  • Protects from UV exposure using UVA filters that help shield hair color & integrity under sun exposure
  • Soothes scalp & strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice & boswellia extracts to support hair health over time
  • Enhances shine using sunflower seed oil & tocopherol that nourish strands while adding subtle luster & softness
  • Ideal for men & anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture
  • Made in the USA


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